Stage 1 — Identity
The registered domain name. Must be unique per record.
Strategic purpose of the domain.
Personal Name · Brandable · Company Asset · Forfeit · Good Faith Sale
Quality tier based on global namesake density.
Platinum (500+ global) · Premium (300–499) · Standard (under 300)
The registrar where the domain is currently held.
Stage 2 — Acquisition Costs
Winning bid price at auction, excluding the platform fee.
Registrar fee added to the winning bid. Dynadot ~$10.88, Namecheap ~$18, NameSilo varies.
Purchase Cost + Auction Fee. True all-in acquisition cost.
How the domain was acquired.
Auction · Direct Purchase · Transfer · Registration
Date the domain was won or purchased. Used for budget attribution and inventory age calculations.
Yes/No. Set when a domain is acquired after the monthly budget ceiling has been reached.
Required justification when Budget Override = Yes. Creates an auditable log of acquisition discipline decisions.
Stage 3 — Holding Costs
Date the domain registration expires. Triggers renewal action.
Cost of the most recent renewal payment.
Tracks which renewal year the domain is in.
Year 1 · Year 2 · Year 3 · etc.
Cumulative Renewal
Calculated
Running total of all renewal payments. Grows each time a renewal is paid. Feeds into COGS for unsold domains beyond Year 1.
$25 set aside per domain as a contingency buffer for renewal costs and unexpected expenses.
Cost of Goods Sold. Grows over time for unsold domains. Formula: Purchase Cost + Auction Fee + Cumulative Renewal Cost.
Stage 4 — Intelligence
LinkedIn namesake count from acquisition analysis. Generated by Claude during daily analysis. Example: "261–286 US namesakes."
Notability Status
Dropdown
Classifies the domain's notable name association.
Premium Flag (public figures, influencers, high-profile professionals) · Standard Flag (none or minimal public presence) · Risk Flag (confirmed trademark risk on exact full name string only)
Estimated market value from Atom, GoDaddy GoValue, or average of both. Manually entered after checking appraisal tools.
Stage 5 — Sales Activity
Listed or opening price. For Bid Events: auction floor. For direct outreach: Good Faith Offer price.
The sales mechanism used.
Bid Event · Good Faith Offer · Direct Outbound · Inbound Sale · Paid Upfront · Installment Plan
Bid Event: registered attendees. Direct Outbound: prospects who expressed purchase interest. Other types: not applicable.
Stage 6 — Revenue
Bid Event domains only. Registration fees × registrants. Published price: $19.99. Introductory price: $9.99 via discount code in PlaceMyBid.
Activation Income
Calculated
10% of Full Sale Amount, minimum $99. Paid upfront at enrollment. Non-refundable. Formula: MAX(Full Sale Amt × 10%, 99).
Total contract value. Bid Events: Monthly Revenue × Installment Term. Outright sales: agreed sale price.
Number of months in payment plan. Standard: 24. Sprint 0 Group A: 6.
Bid Events: the winning monthly subscription bid. Bidders compete on this number. Example: $70/month × 24 months = $1,680 Full Sale Amt.
Total revenue on this domain. Formula: Full Sale Amt + Activation Income + Event Revenue.
Stage 7 — Expenses
Cost paid to 20i for hosting + contingency. Only applies to domains on an active subscription plan. Hosting is free until the domain enters a subscription.
Platform Expense
Calculated
2% of Gross Revenue. Covers AuctionMethods.com fees (~$350/month, scaling to $1,000/month) and Stripe transaction fees.
Stage 8 — Profitability
True profit after all costs. Formula: Gross Revenue − COGS − Hosting Expense − Platform Expense − Renewal Reserve.
Return on investment. Formula: Net Revenue ÷ COGS × 100. Calculated at domain, sprint, and portfolio level. Unsold domains carry COGS with $0 revenue in portfolio ROI.
Status & Notes
Current outreach stage for this domain.
not started · sent · replied · interested · closed · passed
Buyer intelligence, risk flags, and acquisition context. Flags shown in orange indicate items requiring verification before outreach.